About us


SmartCoach Europe AB was founded in 2006 in Stockholm as a spin-off of a research project with the Karolinska Institute and the European Space Agency (ESA).

Its founders, Marco Pozzo (first and current CEO) and Per Tesch (inventor of flywheel training devices) were working on validating flywheel technology for training in space (ESA’s FWED device), and its transfer to applications in sport. The company mission was initially to develop tools for tracking exercise in weights and the then novel flywheel devices.


When Prof. Tesch retired, Marco Pozzo continued the development of the SmartCoach system, making it the one-fits-all monitoring solution for strength training, applicable to a continuously growing range of machines, brands and technologies. 

Currently, the company has a branch in Europe (SmartCoach Europe) and one in the US (SmartCoach Technologies), an R&D laboratory in Italy and a facility in India, equipped with the latest technologies and machinery for in-house production of electronics, mechanics, and software and firmware development.

The SmartCoach R&D laboratory in a hi-tech science park in Italy

Marco Pozzo and Dennis Keiser

A major breakthrough has been the compatibility with the unique Keiser® air resistance machines, born from the ingenuity of Dennis Keiser, and taken as inspiration by NASA for its astronaut training device (ARED).

One of our unique values is the scientific validation of our products, deriving from our constant engagement in research with some amongst the most renowned sport scientists. The other is the continuous development and optimization, in collaboration with top professionals in sport.

SmartCoach products have been used by numerous elite customers: top league teams, Olympic champions and high performance training centers.


SmartCoach products have been used by some amongst the best sport teams, sport professionals, research institutions and high performance training centers. They have helped countless athletes in getting stronger and faster and, in some cases, winning an Olympic gold. Want to join these champions?

  • Aston Villa FC, England
  • Empoli FC, Italy
  • AC Milan, Italy
  • Atalanta BC, Italy
  • RCD Mallorca, Spain
  • Real Zaragoza, Spain
  • Real Sociedad, Spain
  • Villareal CF, Spain
  • Watford FC, England
  • Brazilian National Football Team,  Brazil
  • Spanish National Football Team, Spain
  • Italian National Football Team, Italy
  • Real Madrid FC, Spain
  • San Antonio Spurs, TX, USA
  • Miami Dolphins, FL, USA
  • Olympique Lyonnais FC, France
  • Galatasaray FC, Turkey
  • Atlético de Madrid FC, Spain
  • Club Brugge, Belgium
  • KRC Genk, Belgium
  • FC Internazionale Milano (“Inter”), Italy
  • Juventus FC, Italy
  • Rome FC, Italy
  • Manchester City, England
  • Barcelona FC, Spain
  • Djurgården IF, Sweden
  • CSKA Moscow FC, Russia
  • Dinamo Moscow FC, Russia
  • RC Celta de Vigo, Spain
  • Granada FC, Spain
  • Valencia CF, Spain
  • AC Porto, Portugal
  • ACF Fiorentina, Italy
  • Sevilla Futbol Club, Spain
  • RCD Espanyol de Barcelona, Spain
  • Udinese Calcio, Italy
  • SS Lazio, Italy
  • Carla Súarez Navarro (tennis, Spain)
  • Jan Farrell (high speed skiing, Spain)
  • Valentina Greggio (speed world record in high speed skiing, Italy)
  • Alexander Rossi (GP2/F1, USA)
  • Carmen Jorda (F1, Spain)
  • Adrian Gavìra and Pablo Herrera (beach volley, Spain; European champions, 2013)
  • Josefa Idem (kayak, Italy; Olympic gold in Sydney, 2000)
  • Giuliano Razzoli (alpine ski, Italy; Olympic gold in Vancouver, 2010)
  • Mireia Belmonte (Swimming; Olympic gold in Rio, 2016)
    • Fysio Fitaal, The Netherlands

    • Michael Johnson Performance, USA

    • The Lab Monterey, USA

    • BXI Enterprises, USA

    • Sports Innovated, Germany

    • University of Tennessee, USA

    • Univesitá Di Milano, Italy

    • Universidad de Valladolid, Spain

    • Universidad de Sevilla, Spain

    • Ministerio del Deporte, Colombia.

    • Swedish Olympic Committee (SOK)
    • Italian Winter Sports Federation (FISI), Italy
    • Aspire Sports Academy, Qatar
    • Centro de Alto Rendimiento (CAR), Sierra Nevada, Spain
    • National Sports Council (Consejo Superior de Deportes), Spain
    • Spanish Paralympics Committee (Comité Paralímpico Español), Spain
    • Royal Tennis Federation (Real Federacion Española Tenis), Spain
    • Karolinska Institutet, Stockholm, Sweden
    • Winter Sport Center, Mid-Sweden University, Östersund, Sweden
    • Bosön national training center, Riksidrottsförbundet (RF), Sweden
    • The UK Football Association, UK
    • University of Verona, Italy
    • University of Leòn, Spain
    • University of Avilès, Spain
    • University Pablo de Olavide, Sevilla, Spain
    • Autonomous University of Madrid, Spain
    • Faculty of Motor Sciences (GIH), Stockholm, Sweden
    • Centro Recuperación Deportiva (CeReDe), Spain
    • Global Performance, Spain
    • Novaelite Training Center, Spain
    • Mapei Training Center, Italy
    • BijCas, Rosmalen, The Netherlands

    “When you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind”

    Lord Kelvin


    SmartCoach products are compatible with the major brands of innovative strength training devices